BRAND MANAGER JUNIOR (h/f) (H/F)
À propos de cette offre
Nous recherchons pour l'un de nos client basé sur GUYANCOURT un(e) BRAND MANAGER JUNIOR H/F bilingue anglais
As Junior Brand Manager, you will support the Brand Manager in bringing brand platforms and marketing campaigns to life, working closely with internal teams, agencies and local markets:
Brand Strategy : Campaign Development & Execution
- Support the Brand Manager in the development of the global brand strategy and annual marketing plan.
- Contribute to the development of 360° brand campaigns, both offline and online, from storytelling and creative brief to production and delivery.
- Help ensure that campaign concepts, messages and assets are fully aligned with the brand positioning, consumer insights, business objectives and group guidelines.
- Coordinate with internal and external creative partners to facilitate the development of communication assets across key touchpoints.
Brand Content : Toolkits & Market Activation Support
- Develop and update campaign toolkits, brand guidelines and activation materials to support local market implementation.
- Prepare clear and practical communication materials for regions and countries, covering topics such as visual merchandising, influencer marketing, social media, CRM, digital content and retail activation.
- Support markets by providing the right tools, assets and recommendations to ensure consistent and effective brand deployment.
- Contribute to the management and update of global brand websites, ensuring that new campaigns, brand content and product-related materials are published when needed.
Cross-Functional Coordination, Market Intelligence & Performance Support
- Work closely with cross-functional teams, including Creative Hub or external agencies, Product, Legal, Digital, Retail and other key stakeholders based in headquarters and regions.
- Facilitate alignment between teams during key project phases to ensure smooth coordination and timely delivery.
- Monitor market trends, consumer behaviors, competitor activities and best practices in eyewear, fashion, retail and digital communication.
- Prepare benchmarks, competitive reviews and strategic insights to support brand positioning, campaign development and future marketing recommendations.
Skills & Education
- BAC +5
- Graduate from Business school and master's in marketing/communication
- 3 years of experience in marketing/communication
- Digital & Social skills are mandatory; retail knowledge envi-ronment will be a plus.
Knowledge & Technical Skills
- Fluent in English (written & spoken) - Level C1.
- knowledge of Italian would be considered a strong asset.
- Good Management of Pack office (Excel & ppt), any additional creative software knowledge is a plus
Soft Skills
- Organized, structured
- Rigorous, attention to details
- Pro-active, can-do attitude
- Good communication skills
- Agile: flexibility, adaptability
- Adaptability in a multi-cultural environment
- Passionate
- Creative, Sensible to fashion is a plus
Repère marché
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